Art Direction + Motion Graphic + Editing
With the launch of Spotify's new project tagline "Music That Finds You," the team required a comprehensive campaign toolkit to establish a visual identity and set the tone of voice for the campaign.
Idea
To create hyper-situational ads that resonate with people on a deeper level, two distinct constructs were developed:
- Telescophic: This approach showcases songs, playlists, or artists within frames that mimic the visual experience of peering through a telescope. Just as life presents us with a diverse array of moments, big and small—from receiving our first paycheck to savoring the juiciest burger—this construct underscores Spotify's ability to accompany us in any circumstance, no matter how specific.
- Technicolor Beam: Reflecting the influence of internet culture on Gen Z's language, this construct captures various "eras" of our lives, from navigating heartbreak to prioritizing wellness over work. It serves as a reminder that Spotify comprehends our ever-changing phases and offers the perfect music for each. To encapsulate the concept of "music that finds you," it utilizes a light beam to spotlight the featured song, playlist, or artist.
How could Natioal Arts Council Singapore make people believe in an artistic Singapore everyone can define?
Idea
Despite Singapore's reputation as a city where there is no good art to see, there has always been artists who tirelessly pursue their vision, even though no one believed in them.
How could we bring the idea of ‘Still We Make’ to newly launching NAC’s Performing Arts Month?
Idea
Living within the confines of a highly regulated society, our approach to the performing arts in Singapore is defined by our ability to embrace limitations as opportunities for innovation. Our unique brand of Singaporean art is characterized by a celebration of boundaries, showcasing the boundless creativity that emerges from working within constraints.
Develop a comprehensive digital platform catering to all aspects of arts and culture in Singapore, complete with branding and marketing strategies to promote its reach and impact.
Idea
SEEK, where you can find art more, is a platform that democratises and redefines art. Giving Singapore the permission to experiment everywhere, every day and the art in our everyday, and connect it to the art scene in Singapore.
Creating a 1 minute film that invites everyone to continue joining the making the arts and the nature for the arts.
Idea
In this one-minute film, a dreamy atmosphere unfolds, seamlessly transitioning from one scene to the next, casting a light to the Singaporean artists. Analogical set designs evoke the notion of creating artwork amidst the backdrop of everyday life, drawing viewers into the captivating world of artistic expression.
Crafting a heartfelt tribute to honor the dedication and sacrifice of front liners during the COVID era.
Idea
Using one of IKEA's most beloved products, BYGGLEK, we reconstructed ordinary scenes from Singapore during the COVID lockdown period, aiming to bring a smile to those predominantly confined to their homes
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Crafting a festive post to celebrate Chinese New Year, spotlighting IKEA products amidst the joyous occasion.
Idea
Highlighting the relatable experience of nosy Asian parents during family holidays, we creatively showcased IKEA products as shields against intrusive questions, effectively introducing lesser-known IKEA items to younger customers.
Crafting an exciting social media video to promote the Singapore Food Festival, infusing energy and vibrancy into the virtual experience despite the challenges posed by COVID-19 restrictions.
Idea
Designing a dynamic motion graphic featuring minimal text and captivating visuals for maximum engagement and enjoyment.
TBWA Singapore introduces "Walking the Edges," a quarterly series spotlighting niche Southeast Asian culture. To ensure global appeal across TBWA Global branches, each episode is infused with captivating motion graphics and snappy editing for an enjoyable viewing experience.
Idea
Rather than simply narrating, our team of pirates actively engaged with guests to explore what they value most. The video seamlessly combines informative content delivery with immersive experiences.
Spotify is launching new form of podcast: “video podcast”. The team needed to create a marketing campaign to get 2M Spotify music listeners to start consuming podcast content on Spotify.
Idea
Creating a space for podcasters to "introduce themselves," we incorporate a visual element reminiscent of a door peephole. It conveys the concept of podcasters presenting themselves through social media channels.